Case Study:
Socks with Stories Paying It Forward

How Resilience Gives used emotive storytelling to earn PR, drive social media engagement, and convert sales

The Challenge

When the COVID-19 pandemic ended the Resilience Gives toe-to-toe tour, which had recently earned the company placement in FORBES, Resilience Gives needed to change gears - it needed a digital campaign that would drive awareness and convert sales.

The Results

(10/25/20 - 12/25/20)


unique users reached across @resiliencegives FB, IG, & TW


increase in ecommerce sales compared to previous year


impressions across @resiliencegives FB, IG, & TW

National News Coverage

26,679 Unique Web Visitors

30,089 Unique Web Sessions

Audience Demographics

Accelerating growth in 2021

Building on our strong finish in 2020, Resilience Gives began 2021 with a national feature on the Hallmark Channel. Socks with Stories has demonstrated strong resonance with the healthcare community and broader female parent population.

Now, as we kickoff the Socks with Stories Design Contest, we are excited to tap into the communities of these national hospital systems. By combining their organic reach with our PR and owned media efforts, the Socks with Stories Design Contest will build upon the reach and awareness of the Paying It Forward Initiative.