When the COVID-19 pandemic ended the Resilience Gives toe-to-toe tour, which had recently earned the company placement in FORBES, Resilience Gives needed to change gears - it needed a digital campaign that would drive awareness and convert sales.
Socks with Stories Paying It Forward
How Resilience Gives used emotive storytelling to earn PR, drive social media engagement, and convert sales
(10/25/20 - 12/25/20)
unique users reached across @resiliencegives FB, IG, & TW
increase in ecommerce sales compared to previous year
impressions across @resiliencegives FB, IG, & TW
National News Coverage
26,679 Unique Web Visitors
30,089 Unique Web Sessions
Accelerating growth in 2021
Building on our strong finish in 2020, Resilience Gives began 2021 with a national feature on the Hallmark Channel. Socks with Stories has demonstrated strong resonance with the healthcare community and broader female parent population.
Now, as we kickoff the Socks with Stories Design Contest, we are excited to tap into the communities of these national hospital systems. By combining their organic reach with our PR and owned media efforts, the Socks with Stories Design Contest will build upon the reach and awareness of the Paying It Forward Initiative.