Case Study:
Socks with Stories Paying It Forward

How Resilience Gives used emotive storytelling to earn PR, drive social media engagement, and convert sales

The Challenge

When the COVID-19 pandemic ended the Resilience Gives toe-to-toe tour, which had recently earned the company placement in FORBES, Resilience Gives needed to change gears - it needed a digital campaign that would drive awareness and convert sales.

The Results

(10/25/20 - 12/25/20)


unique users reached across @resiliencegives FB, IG, & TW


increase in ecommerce sales compared to previous year


impressions across @resiliencegives FB, IG, & TW

National News Coverage

26,679 Unique Web Visitors

30,089 Unique Web Sessions

Audience Demographics

Accelerating growth in 2021

Building on our strong finish in 2020, Resilience Gives began 2021 with a national feature on the Hallmark Channel. Socks with Stories has demonstrated strong resonance with the healthcare community and broader female parent population.

Now, as we enter the second half of 2021, we are excited to expand our national footprint through the inspiring stories of our fall sock designers (i.e. Ryan's told on NBC) and corresponding donation initiative with our hospital partners.